Nigeria Internet Registration Association (NiRA)

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AFRINIC 27 MEETING

Email Marketing

 

 Email marketing according to Wikipedia is the direct sending of a commercial message, typically to a group of people, using email. It could be said that every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, business requests, or solicit sales or donations and is meant to build loyalty, trust, or brand awareness.

Email marketing can also be regarded as the use of Email for marketing. It is a form of direct marketing strategy whereby a marketer or advertiser communicates information to current or potential customers.

Email marketing is one of the easiest ways to grow business online and keep in touch with valuable client(s).

A challenging aspect, of email marketing is growing quality mailing list. There are two basic characteristics of a mailing list: size and quality.

A valuable asset an internet marketer can have is a large email list of responsive subscribers. If you’re running a site that’s generating traffic you may want to shy away from banner ads and instead build a super-valuable asset: a list. There is the need to harvest their email addresses and organize the list and ensure it’s easy for subscribers to opt-out.

To build an email list of responsive subscribers who open your emails, click on the links, and trust your recommendations, it is advisable to create value, incentives or freebies. This can be very easy if you own a blog but if you don’t, you can also generate your list by organizing free events, conducting surveys on related fields whereby you can get people emails voluntarily.