Nigeria Internet Registration Association (NiRA)

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HOW TO PICK A GREAT DOMAIN NAME FOR YOUR WEBSITE

What makes a good domain name important is that it is the face of your business to the online world. It is on your business cards, email addresses, and it is your response when posed with the question “do you have a website?” It is also the name that would be associated with the lifespan of your business. The names used to launch the apps that facilitate and encourage online businesses.

Choosing the perfect and great domain name for your website is like choosing the best and perfect name for your child.  It is associated with you for life.

Having a good domain name is equivalent to having a nice sign board at the front of your office building/store, announcing your business to the world. Having an attractive domain name is to the benefit of your business. It announces/introduces your business online in so many ways. It gives people an idea of your type/brand of business. The domain name must be memorable, good for creating email addresses but most importantly with social media marketing you can be easily noticed in the digital space.

The value of a domain name starts from the conception of the name. The domain name needs to be created around words that will attract traffic,  generate intrigue and interest around the Internet when it is mentioned in conversations on the web.

The following tips can be used to create/choose a domain name for your website. There are 5 elements to a website domain name, that will mar or break it.

  • Traffic: How many people are searching for the target words or phrase?
  • Memorable: How hard is it to remember the domain?
  • Easy: Can people easily get there?
  • Eye-Catching: When people see your domain name, will they be tempted to click?
  • Relevant: Do the words in your domain accurately describe the site?

After taking into consideration the above five key elements, another very important element is the availability of the domain name. You have to check for the availability of the domain name. For example you can check availability of .ng domain names via the link (http://whois.nic.net.ng).  You should note that .ng offers a lot of interesting name strings. To learn more about .ng ccTLD, visit the NiRA website www.nira.org.ng.