Nigeria Internet Registration Association (NiRA)

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Marketing Tools for your New Business

As the year winds down and the New Year is approaching, it is normal to see new businesses spring up. Ideas conceived for the Festival Season need to be promoted and made visible.

For a new business to succeed during this period and in the New Year, there are digital marketing tools that the business owner and entrepreneur need to take cognizance of. You are just about ready to announce your new business to the world. To do that, you need to put together your marketing toolkit to spread online and in person, the word about the new business.

Every new business must have a competitive edge.  In this new era, you must advertise your business online to reach out to millions of potential customers and have a sound online marketing plan. At this time of the year when the market is booming, you must have a strategy that will leverage on the power of social media platforms, making use of the search engine optimizers to drive traffic to your website and give you the desired competitive edge.

 Social Media

The social media platform is the first digital marketing platform that people now adopt for their businesses. You need to decide on the best platform for your business. Not all social media platforms are good for all businesses. Your decision can be dependent on your target audience, availability of funds, skill of the individuals managing the website, etc.

Domain Name, Website and Email Address

A very important platform is your corporate website. Your website is your address on the Internet and is also the first point of call to showcase your business online to the world. With a website you have proved to your teeming clients, the seriousness of your business. Essentially every website requires a domain name. With a domain name and website, your professional email address can be setup. Customers tend to find professional email addresses more trustworthy.

Printed marketing materials/Business Cards

Whilst networking, people will request for your complimentary or business cards. It is a must to have such cards available for distribution. Clients tend to appreciate business cards with corporate email addresses and websites. Have cards that look good. Always carry your cards in a holder to protect them from pocket and purse damage.

Promotional Items

Amazingly, the interest in promotional/branded items is unbelievable universal. People like to collect these momentums and like to display them. Ensure quality items are branded and can be easily displayed. They are free promotion and advertisement for your product. This is the opportunity to captivate the market. Branded labels are panache to product packaging.

Associations and Trade Shows

You can network with other industry leaders and prospective buyers by attending trade shows. This provides opportunities for in-person networking where you can pass out printed materials and possibly get an opportunity to make presentations about your products.

To conclude, there are several other marketing tools, both online and offline. There are some seasonal businesses. Timing is essential. You must decide when to launch a particular product or goods. You must track and analyze your marketing results and optimize your campaigns to improve performance of your products/ goods in the market.