Nigeria Internet Registration Association (NiRA)

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Domain Names Registration Statistics for September, October and November 2016

Domain Name Registrations and Renewals at the Registry have maintained a steady increase, on month per month basis and year per year basis. The increase in domain name registration is more noticeable when viewed across the different years in comparison. The domain names registered and renewed in November 2016 (5,231) is more than the registration in November 2015 (3,195) and almost doubled the registration in November 2014 (2,723).

SOCIAL MEDIA OUTREACH FOR DOMAIN REGISTRARS

A school of thoughts defines Social media, as computer-mediated technologies that allow the creating and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Social media is now an integral part of everyday life of almost every person; every serious business maintains online presence on all social media platforms, taking advantage of social websites and applications to proliferate their market outreach and Internet advertising. Social media is used to communicate news, trends, best practices, market products, promote brands, and connect to past and current customers and foster new businesses.

A great number of companies have used the great social media to generate outreach. Domain Name Registrars and other businesses may use the social media to connect with clients on a more personal level and foster greater business relationships. To ensure successful social media marketing, some tips are listed as:

  •  Register your .ng domain name and use the .ng domain name for your website.
  • Ensure your website is current; with accurate and current information
  •  Have a social media marketing strategy
  •  Observe social media marketing trends
  •  Have your company Facebook page and post regularly about your products and services
  •  Respond to questions posted to the company via Facebook regularly
  •  Follow customers/clients on Twitter – from official accounts and personal accounts
  •  Connect with customers/clients via LinkedIn
  •  Reach out to customers/clients when you see something (good or bad) about your company and ask for private contact information to resolve issues in private
  •  Retweet to show you care about what they care about and your company is ready to provide high quality genuine services
  •  Achieve patronship for your brand
  •  Post your company latest news and events on all your social media platform
  •  Respond to tweets and messages directed to your company to resolve issues
  •  Offer introductions to those who can assist to resolve issues when you can’t
  •  Avoid social media marketing mistakes

With business being so competitive these days, it’s often the social connection that makes the difference. Customers/clients appreciate high quality service and can be loyal to your brand.

Establishing and maintaining relationships is a critical part of this business and companies should be using social media to engage constructively with clients.

Enable MSMEs to get more Businesses Online

Nigerians are not short of ideas. You just need to interact with the young ones, to marvel at the depth of ideas being nurtured by these upcoming entrepreneurs. It is therefore important to help them catalyze these business ideas into reality, creating more jobs, otherwise these ideas will soon turn to illusion. We must therefore cultivate more Micro, Small and Medium Scale Enterprises (MSMEs) because MSMEs are the catalyst for growing any economy.

According to a Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) report available at http://nigerianstat.gov.ng/pdfuploads/SMEDAN%202013_Selected%20Tables.pdf, there are about 37million MSMEs in Nigeria, which is about 22% of the total population of Nigeria that currently stands at 170 Million. What is instructive is that of these 37 Million MSMEs, only 335,604 representing less than 1% are in the Information and Communication area.

The fact that NIRA has only reached less than 10% of the ICT based-MSMEs population, going by our present domain count, suggests that there is plenty of work to be done, to make more Nigerians register .ng names. It is safe to conclude that growing the domain count is growing the MSMEs space in Nigeria.

MSMEs will flourish more in Nigeria, if we create a more conducive environment. The process of registering businesses must be simplified as well as the paperwork required. MSMEs need to enjoy better tax conditions, which should be between 5% and 10% of their profit, so that Government can bring more of them under the tax umbrella and better monitor their activities. Tax evasion is one of the key reasons that drives a wedge between the MSMEs and those relevant Government agencies that should monitor their activities.  Bringing them into view also gives them better access to business tips as well as financial support in form of loans and subsidies.

From recent interactions between the NIRA registry and the NiRA Accredited Registrars, it is clear that many are re-positioning for the year 2017. With the over 37million MSMEs in Nigeria, the potentials are there and it is heart-warming that your association is gearing for the future of online businesses in Nigeria. The future looks bright for all, if only the MSMEs can flourish.

As the year draws to a close, do not forget to register, protect and maintain your online business presence with a .ng domain name. Remember to stay safe online and keep your loved ones safe. There is a future for the online ‘real estate business’, and you should not hesitate to be a major player.

 

Your President,

Rev’d Sunday Folayan

Brand Awareness with Domain Name

Creating awareness of a product and services has changed from the traditional characteristics of promoting brands, products and services where newspapers and magazine advertisements were the preferred medium of information dissemination.  Now, with the evolution of technology, new conventional ways are being implemented by organizations big or small, local or internationally, this evolution/platform being “The Internet”.

The online platform has been beneficial for brand promotion of organizations through the use of websites; your website using your private domain name can open up doors to the whole world so the world can have a glimpse of what you want them to see. This can also work for personal profiles.

Some organizations, for example, the baking industry and other industries had identified these opportunities early and have benefited from the advent.

Suffice to say, some organizations got it all wrong from the inception because they failed to utilize the right identification string which in this case is the domain name and service that propel the needed result.

Your domain name says a lot about you, it is the number one driving force/factor that directs people to your website/business. Studies have shown that some organizations chose the wrong domain names for their websites, thereby losing out on some important businesses as their domain names would not be amongst those extracted from the search engines. Some even distorted their names by adding extra letters to the names because of lack of understanding of the importance on the domain naming. This can prove difficult as most online users may find it difficult to locate or find you/your business and it can also affect your brand image.

Creating brand awareness with your domain name is very important.

However, if the wrong name had been registered for your organization, there are ways that can guarantee your desire for brand awareness with your domain name:

  1. Check for availability of your real or distorted name on a country code Top Level Domain such as .ng from “whois.nic.net.ng”
  2. Register the name, you could not readily obtain with generic Top Level Domain (gTLD), on country code Top Level Domain (ccTLD) of your home country such as .ng for Nigeria. See registrars list for http://nira.org.ng/accredited-registrars
  3. Redirect your existing gTLD domain name to the new name you registered i.e your real name on ccTLD

With your private/organization domain name, you can get:

  • Custom email with organization name
  • Customizable sub-domains
  • Protect your privacy
  • Email forwarding

eNigeria

The 9th Edition of the eNigeria conference held at the International Conference Centre, Abuja, Nigeria with the theme “Leveraging ICT Innovation for Economic Diversification”, from 22nd to 24th November 2016. On the first day of the conference, 22nd November 2016, we had the Opening address from the Special Guest of Honour, Prof. Yemi Osinbajo, GCON, Vice President, Federal Republic of Nigeria. The welcome remarks was from Isa Ali Ibrahim Pantami, PhD., Director General /CEO, National Information Technology Development Agency (NITDA). We also had Barrister Abdul-Raheem Adebayo Shittu, Honourable Minister, Federal Ministry of Communications and a host of other dignitaries at the first day of the eNigeria 2016 conference.

eNigeria is an annual international Information Technology (IT) conference organized by NITDA, together with its partners, including the Nigeria Internet Registration Association (NiRA). The conference brings together relevant stakeholders from the private, public and non-governmental sectors and the international community. Bearing in mind the dwindling national income generated from the sale of oil and gas industry and the recession staring us in the face, the theme for the 2016 conference was apt and the aim of the conference was to explore credible alternatives for economic diversification and sustainable development in Nigeria. The Vice President of the Federal Republic of Nigeria emphasized on the need to foster development and growth of Information Technology in Nigeria.

It is no longer news that Nigeria needs other sources of income and agriculture is not only the veritable source. Lots of income can be generated from IT related activities/businesses. We have been severally informed of all possibilities that are abounding in IT related activities. One of these is the domain name business. The domain name business can be carried out by NiRA Accredited Registrars and their resellers. There are many ancillary businesses associated with the DNS Industry.

Whilst the Nigeria Internet Registration Association (NiRA) is the Registry for the .ng Internet Domain Names and maintains the database of names registered in the .ng country code Top Level Domain, operating the 3 R (Registry/Registrar/Registrant) model of operations, the domain names are registered through NiRA Accredited Registrars. For a NiRA Accredited Registrar, use the link http://www.nira.org.ng/ng-registrars.

Awareness must be created on all other sources of income generation using the ICT and we advocate the domestication of these ICT solutions.

The registry for .ng ccTLD, continues to create awareness of and promulgate the .ng brand.

The latest visibility drive is the BRT advert placements on the Ikorodu to CMS axis/route in Lagos State. Keep an eye out for these adverts. We need to see .ng domain name websites promoting Nigerian businesses and local contents. Those not on .ng, need to switchto.ng.

For more information about the switch to .ng campaign please visit www.switchto.ng website dedicated to guide all for the switch.

 

Your President,

 

Rev’d Sunday Folayan