Nigeria Internet Registration Association (NiRA)

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STARTING A SMALL BUSINESS BLOG ONLINE

A blog is an online journal, with your latest stories appearing first. You can also blog photographs. As you have possibly noticed, society is very supportive of creative individuals. People have become creative, turned blogging into an enviable source of income. Many people blog and has turned blogging also into a necessary marketing tool. It is quite easy to start a blog of your business website. It is necessary to keep your blog updated with fresh and relevant content that will interest people to visit your website and thereby help and keep your business ranking high in search results.  There are several basic tips to adopt to keep your blog interesting and engaging.

You need to take note of engaging topics for your target audience. This can include tips or solutions to business challenges or problems. Whatever you write about must be of interest and value to your target audience.

Build a content calendar. Just as you want to post social media updates regularly, do the same with your blog. A regular deadline will help you focus and keep your business fresh in the minds of readers.

Use keywords of interest to your readers/followers. These keywords would be searched for to find businesses like yours. Use simple language to communicate and connect with your readers. Your readers must be able to understand and appreciate your articles and understand you from your posts.

For your website, register a relevant .ng domain name:  Your domain name is your online identity and it is important you choose the right .ng domain name from the onset. It is a business decision. There are basic rules in choosing the right .ng domain name; you need to consider a name that is short, memorable, unique, readable, and of course, relevant and applicable to your business. The registration of .ng domain names is via the platform of NiRA Accredited Registrars. To register .ng domain name for your blog immediately, visit any of the NiRA Accredited Registrars via the link: https://nira.org.ng/accredited-registrars.

Remember to promote your blog posts on your social media accounts. Be sure to include links, images (your own or stock photos) to increase click-through and read rates.

Track your results. Regularly review traffic statistics for your posts, such as unique visitors, time on the page, where they’re coming from, what search terms they used and the number of comments per post.

Invite your blog readers to join your email list so they’ll always know when you are publishing something new.