Nigeria Internet Registration Association (NiRA)

  • banner1.png
  • banner2.jpg
  • banner3.png

Online Marketing Basics

Marketing is a major aspect of starting a business. It is a means of letting the public know about your business products and services. Marketing tends to create, keep and satisfy the needs of customers. It is a must do for every business that wants to keep growing. You must always reach out to your teeming clients.

There are diverse forms of marketing and each form is dependent on the kind of product, services or the budget of the business owner. One of the easiest and simplest forms of marketing apart from the traditional marketing is Online Marketing. This enables one to reach out to clients globally.

Online Marketing is the process of creating, delivering and communicating the value of products or services and making it relevant to customers so they can consider buying your products or services.

The basics of online marketing include:

  • Develop a website as your means of communication and transaction
    Your website is a means of communicating to the public the types of products and services. The state of your website can encourage or deter clients on the actual purchase of your products/services. It is an avenue to create confidence in your clients. 
  • Develop relevant content for your marketing.
    Marketing content must be professionally developed and the message must be right for the right product. 
  • Search Engine Optimization (SEO for short) describes all the tactics used to improve the website’s chances of ranking high in search engine results. With Google being one of the foremost search engines frequently visited by people, showing up on the first page of Google result can make a huge difference in how many people discover and visit your website. This can easily be achieved by using the relevant domain name for your website. 
  • Develop your Online Marketing Strategy
    Developing a successful online marketing strategy is just like setting a goal for anything, the goal must be SMART and the foundation must come from understanding the basics of online marketing. 
  • Leverage on the advantage of Social Media
    Social media is available to every business and it provides lots of opportunities for businesses. For you to target niche customers, you must embark on a targeted online marketing.
  • Keep track of Return on Investment (ROI)
    Always keep in sight the return on investment (ROI)! To run a successful business, always remember that the benefits of advertising measures must always be higher than the costs incurred.

The major essence of marketing is for sales and profits to keep increasing. This ensures that the business remains afloat. A business strategy should determine the best form of marketing that suits its business.

It should be noted that Online Marketing is not the only form of marketing. In recent times, It has proven to be the most viable form of marketing.