Nigeria Internet Registration Association (NiRA)

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Meet Chooya, the Aba-based Startup that is redefining the African local market experience.

This article on how Chooya,, the Aba-based startup is redefining the African local market experience was written by Mr. Igwe Uguru, the Chief Executive Officer/Founder Chooya. It gladdens our hearts on how the average Nigerian wants to change the face of Nigeria, by contributing to the growth of the digital economy and wellbeing of Nigerians. By using the .ng domain name for his website (, he is promoting the Nigerian online experience for Nigerians. Even the name ‘chooya’ is an Ibo word for ‘Find it’. He is also promoting use of the indigenous language as well as our local products.