Nigeria Internet Registration Association (NiRA)

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THE 5TH NATIONAL CREDIT REPORTING CONFERENCE

The Credit Bureau Association of Nigeria (CBAN), held its 5th National Credit Reporting Conference at the Shell Hall, Muson Center, Onikan, Lagos. The theme for this year’s conference was “EXPANDING THE FRONTIERS OF ACCESS TO CREDIT IN NIGERIA”. Hajia Aisha Abubakar, Hon Minister for Industry, Trade and Investment was the Chairperson at the occasion. In attendance at the event were several dignitaries from various financial sectors, including the Central Bank of Nigeria.

Mr. Tunde Popoola, Chairman CBAN and Managing Director, CRC Credit Bureau had stated that Micro, Small and Medium Scale Enterprises (MSMEs) and individuals in Nigeria are constantly faced with difficulties in obtaining finances to grow and improve on their businesses. With the low access to credit in Nigeria, credit bureau coverage remains low. The three licensed credit bureaus cannot boast of more than 60 million records in their database.  He further explained that credit reporting expands access to finance. He emphasized on the need for financial institutions

The conference addressed the problems, needs and possible solutions to credit availability for credit consumers in Nigeria. It emphasized that credit should be encouraged in Nigeria to stimulate the economy and help the consumers enjoy the associated benefits thereby making life easy for eligible credit consumers in Nigeria.

The conference analysed the challenges associated with the different means of identifications used by Nigerians .They encouraged the Central Bank of Nigeria to work with the Federal Government to identify one means of identification for all Nigerians as this will reduce the stress of data accumulation for credit consumers.

Attention should be drawn to these MSMEs having .ng domain names for their online presence. The opportunities can be numerous for their growth and improved services.

RESELLERS ENTREPRENEURSHIP PROGRAMME (REP)

The NIRA Academy mounted the second .ng Resellers Entrepreneurship Programme (REP) for 2018 at the NIRA Office Complex, 8 Funsho Williams Avenue, Surulere Lagos on Tuesday 7th August 2018.

The REP is aimed at developing and training entrepreneurs & aspiring entrepreneurs in the Domain Name Industry. The training also provides insights into the vast opportunities that exist within the Domain Name Industry. Participants were encouraged to network with professionals within Industry. NiRA Accredited Registrars, Garanntor Nigeria and Radix Domains were present at the event.

The participants were encouraged to become entrepreneurs and employers of labor. Participants were informed that though NiRA has adopted the 3-R (registry/registrar/registrant) model in the operation and management of the .ng ccTLD, NiRA is aware of the Reseller programmes of its Accredited Registrars. The resellers are closer to the registrants (and potential registrants) and have direct access to these groups in the Ecosystem.

The participants were exposed to the various opportunities in the DNS Industry as the need to look out for existing needs in the society and make provisions for these needs. They were told that Entrepreneurs are passionate, committed to providing a solution to societal needs, innovative, conduct researches, have personal belief and hard work.

Garanntor Nigeria and Radix Domains made presentations on their various reseller packages and Hosting services and their various opportunities. The participants were encouraged to reach out to other NiRA Accredited Registrars to understand the various reseller packages.

In all, the participants understood that as an entrepreneur, they would contribute to growing the Nigerian economy and reduce capital flight by registering .ng domain names and hosting their websites locally.

Online Marketing Basics

Marketing is a major aspect of starting a business. It is a means of letting the public know about your business products and services. Marketing tends to create, keep and satisfy the needs of customers. It is a must do for every business that wants to keep growing. You must always reach out to your teeming clients.

There are diverse forms of marketing and each form is dependent on the kind of product, services or the budget of the business owner. One of the easiest and simplest forms of marketing apart from the traditional marketing is Online Marketing. This enables one to reach out to clients globally.

Online Marketing is the process of creating, delivering and communicating the value of products or services and making it relevant to customers so they can consider buying your products or services.

The basics of online marketing include:

  • Develop a website as your means of communication and transaction
    Your website is a means of communicating to the public the types of products and services. The state of your website can encourage or deter clients on the actual purchase of your products/services. It is an avenue to create confidence in your clients. 
  • Develop relevant content for your marketing.
    Marketing content must be professionally developed and the message must be right for the right product. 
  • Search Engine Optimization (SEO for short) describes all the tactics used to improve the website’s chances of ranking high in search engine results. With Google being one of the foremost search engines frequently visited by people, showing up on the first page of Google result can make a huge difference in how many people discover and visit your website. This can easily be achieved by using the relevant domain name for your website. 
  • Develop your Online Marketing Strategy
    Developing a successful online marketing strategy is just like setting a goal for anything, the goal must be SMART and the foundation must come from understanding the basics of online marketing. 
  • Leverage on the advantage of Social Media
    Social media is available to every business and it provides lots of opportunities for businesses. For you to target niche customers, you must embark on a targeted online marketing.
  • Keep track of Return on Investment (ROI)
    Always keep in sight the return on investment (ROI)! To run a successful business, always remember that the benefits of advertising measures must always be higher than the costs incurred.

The major essence of marketing is for sales and profits to keep increasing. This ensures that the business remains afloat. A business strategy should determine the best form of marketing that suits its business.

It should be noted that Online Marketing is not the only form of marketing. In recent times, It has proven to be the most viable form of marketing.

Help us grow the numbers of .ng Domain Names

Sunday FolayanYour Association (NIRA) was founded as a stakeholder led organization, and it has the responsibility of managing the .ng ccTLD, Nigeria’s country code Top Level Domain (ccTLD). NIRA is made up of several constituencies or stakeholders such as the Accredited Registrars, End-users, Academia, Civil Society Service Providers and Members, who all make up the NiRA General Assembly.

The stakeholders all collaborate, share their knowledge, discoveries, solutions and innovations that contribute to the growth of .ng brand, the Association and by extension, the country at large. In the same vein, collective efforts are geared by all towards growing the .ng brand. These efforts are all guided by the member-approved policies.

In the same vein, the National Information Technology Development Agency (NITDA) has promoted the switchto.gov.ng and also supported the switchto.ng activities. These projects were initiated to encourage Nigerian entities to own .ng domain names and actively use these names as their online identity. NITDA is actively working to further encourage local content and local hosting of the websites.

Small businesses are the bedrock of most economies, including that of Nigeria. Imagine the over 37 million Nigerian Micro, Small and Medium Enterprises (MSMEs) being online with their own .ng domain names. As a first step, we need to stimulate and encourage the online presence of all the companies registered with the Corporate Affairs Commission (CAC). Companies will be able to register and protect their brand. There would be a huge transformation of the Nigerian economy and many more jobs will be created.

Join us, to push the message and grow the numbers within the corporate world in Nigeria.

 

I remain at your service.

 

Rev’d Sunday Folayan

President

DOMAIN REGISTRATIONS JANUARY TO JULY 2018