Nigeria Internet Registration Association (NiRA)

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Social Media Marketing for Bloggers - Ben Bassey

Social media marketing is the art of promoting your content to people who might be interested. To successfully engage an audience you must understand the type of content they are likely to consume and then tailor your strategies around such contents. This will not only increase engagements but also help you build loyal followers.

Facebook, Twitter, Instagram, Youtube, and blogs such as Linda Ikeji and Pulse all have different audiences. Furthermore Pulse’s audience on Twitter is different from their audience on Facebook. So creating one type of content for every of their audience will not work. Which is why you need to know who your target audience is.

You can use these simple steps to find out who are your key target audience,  and the sort of content they are interested in.

Their Demography: Who are they? What do they do? Where do they stay? What is the primary gender? How do they consume content? What are their ages? What is their relationship status? Are they parents?

Study the Data: Use analytic tools like Google Analytics or Twitter Analytics. Take notes of your most engaging tweets/posts. Ask yourself why they performed well or badly. Was it the caption, the headline, was it because it was off a trending topic, did someone popular/influencer retweet your post, was it on a celebrity, was it the image used or the video? The more you understand your audience the easier it becomes to engage them by creating content they can relate with.

Online video now makes up more than 74% of all online traffic. People now spend over 2.6 more time on pages with video than they do on pages that do not have video. This is a huge traffic stream that can be tapped into by Bloggers. Take the advantages of making video as part of your content strategy.

Improved Search Engine Optimization (SEO) - adding a video to your website increases the chance of the article appearing on the front page of Google search result by 53 times.

Higher engagement - audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.

Higher Retention Rates - 65% of viewers watch more than ¾ of a video, which is more than we can say about text-based content. So if you have a message to get across (and why wouldn’t you, if you’re creating content?), a video might be the way to go.

Ways to drive free traffic to your blog

  • Social sharing buttons: This should be visible on your homepage and blog posts.
  • Call to Actions (CTAs): invite your audience to like, share or comment on your post.
  • Jump on trends: Creating content around trending topics promotes your blog for free, as people searching for this trending topics will find your posts.
  • Host a contest: Contests such as sweepstakes are a good way of promoting your blog for free.
  • Blog about a celebrity: Celebrities already have huge followings a blogger can tap into by creating content their fans want to read.
  • Guest blogging: Guest bloggers not only create content but also share the content they create with their followers.
  • YouTube: You can use YouTube videos to drive traffic to your site.
  • Social media: You can share your content on social media
  • Newsletters: Sending out newsletters to your subscribers is another source of free traffic. Work on building your mailing lists
  • Online forums: Nairaland is a great place to get free promotion
  • SEO: Optimizing your blog post for search is also a great way to get free promotion.


Social Media Marketing should be an important part of your marketing strategy. Understand what works best for your audience and build on it. Use the various channels available to you to reach your target audience and grow your following.


The Original Material is from NIRA Academy

A very busy month - October 2018

October has been a very busy month for us in NIRA!  There was the 2018 Bloggers Summit, where seasoned personalities in the Industry spoke on how to promote responsible blogging, reduce Fake News, Hate Speeches and create job opportunities, for the active Nigerian youths.

We were visible at the 38th Gulf Information Technology Exhibition (GITEX) technology week from 14th to 18th October 2018 in Dubai, supporting the National Information Technology Development Agency (NITDA)

We also had a good presence at the ICANN63 meeting in Barcelona, where a NiRA member presented a paper on how it has strategically educated the populace on opportunities and activities of the Domain Name Industry and the efforts to promote safer Internet and online child protection in Nigeria.

The month is not ended. From 29th October 2018 to 2nd November 2018, NiRA would be at Nigeria Network Operators Group (ngNOG) meeting in Lagos, mounting a track on “Content Distribution, Domain names and Web Hosting”. We do have seasoned trainers lined up for the workshop.

As we approach the 150,000 domains mark, we will continue to collaborate with all stakeholders to achieve our immediate target of 1million active domain names. It may look very far, but we are not relenting in our efforts.

We will be taking the campaign to all geopolitical regions, working in conjunction with NITDA, and we believe this will year good fruits.

We need all hands on deck, and we count on your continued support to keep .ng high up there.  Let’s do it!


I remain at your service.


Rev’d Sunday Folayan


September 2018 Domain Report



Procedure for Domain Registration

National Information Technology Development Agency (NITDA) has released on its website the guidelines/procedure for the registration of domain names. Registering relevant domain names are often determined by some factors.

The domain must be simple, memorable, available, and so on. Another factor that is very vital is the right to register the domain name. Top Level Domains (TLDs) are categorized based on the content or purpose of the website.

For commercial and regulation purpose .ng Registry from inception created TLDs zones on second level and classified them as closed and open domain names. falls under closed domain which means, to register a, approval from government agency must be provided and verified by National Information Technology Development Agency (NITDA). Detailed guidelines on the procedure for domain names has been published on

 All registrants interested in registration are advised to read the guidelines.

All websites/portal of government constituents at all levels (Federal, State, and Local governments) or specialized projects of government that would last for 18 months or more are required to register on .GOV.NG zone.

NOTE: There are two ways to register a .GOV.NG domain name. You can either send a written application to National Information Technology Development Agency (NITDA) or Nigeria Internet Registration Association (NiRA) through NiRA Accredited registrars.

Registration through a NiRA accredited Registrar

To register a .GOV.NG domain name through a NiRA accredited registrar, the Institution/MDA, through the registrar, must provide a scanned copy of an authorization letter signed by the Head of the institution/MDA or the next officer in hierarchy.

The letter should be addressed to the Chief Operating Officer of NiRA

The scanned copy must be submitted to This email address is being protected from spambots. You need JavaScript enabled to view it. by the registrar.

The letter should provide the additional information as needed.

NiRA would send the letter to NITDA for verification and approval.

NITDA verifies by confirming the authenticity of the letter through a standard verification process and approves the requested domain name strictly in line with the .GOV.NG Domain Guidelines.

Registration through NITDA

To register a .GOV.NG domain through NITDA, the Institution/MDA must provide an authorization letter signed by the head of the institution/MDA or the next officer in hierarchy.

The letter must be addressed to the Director General of NITDA and a scanned copy can be submitted to This email address is being protected from spambots. You need JavaScript enabled to view it..

The letter should provide the additional information as needed.

NITDA verifies by confirming the authenticity of the letter through a standard verification process and approves the requested domain name strictly in line with the .GOV.NG Domain Guidelines. 

Update of Domain Name Registration Information

To update registration information through a NiRA accredited registrar or NITDA, an authorization letter containing the information to be updated should be communicated as stated above. The verification and approval for update follow the same process as well and update is effected accordingly.


Currently, NITDA charges no fee for .GOV.NG domain name registration and update. However, if a .GOV.NG domain name is registered through a NiRA accredited registrar, it is expected that the registrar would charge a consultancy fee. The charged fee varies from one registrar to another.

Mode of Communication

Amongst other communication channels, NITDA uses the email address This email address is being protected from spambots. You need JavaScript enabled to view it. to verify the authenticity of the authorization letter and communicate application rejections and approvals.

Time Line

If all requirements are provided in the authorization letter and NITDA is able to verify the authenticity of the contents of the letter, the approval, registration and/or update is carried out within 24 hours.



New version of AFRINIC Internet Routing Registry Released

AFRINIC, the Internet Numbers Registry for Africa, has released a new version of its Routing Registry service. You can read more about the new version of AFRINIC Internet Routing Registry (IRR) via the link

This new version has removed the need for the Autonomous System Number (ASN) holder to authorise route or route6 objects.

Previously, the route and route6 objects had to be authorised by both the holder of the IPv4 or IPv6 address space, and the holder of the ASN. In the case that the ASN and the address space were held by different organisations, then there was a process for semi-authorised objects to be held for seven days pending complete authorisation. In the case that the ASN was not issued by AFRINIC, then hostmaster staff had to authorise the route or route6 objects.

After the discussions within the AFRINIC's database working group and checking the practices of other Internet Routing Registry services, AFRINIC decided to remove the need for the ASN holder to authorise any route or route6 objects in the AFRINIC IRR. The route or route6 objects still need to be authorised by the address space holder. The address holder is responsible for maintaining the accuracy of the route (6) objects in the AFRINIC IRR.

These changes have been reflected in the updated version of the AFRINIC Internet Routing Registry Guide.


Source: AFRINIC Website