Nigeria Internet Registration Association (NiRA)

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Innovation: Use of Domain Names

Is it possible that the cause of failure of some businesses is the way they are managed and the type of tools adopted in running these businesses? It is reported that as of date, there are over 1billion websites online and the figure keep growing every second. Some of these websites are active whilst some are inactive.

Nigeria has a large percentage of this growing figure, on the Internet and of course the number of Nigerian websites, using  .ng domain names, is growing steadily.

The importance of online identity has given birth to a global community being supervised by Internet Corporation for Assigned Names and Numbers (ICANN). ICANN is charged with several responsibilities; one of which is the re-delegation of Top Level Domains (TLDs), be it generic Top Level Domain (gTLD) or country code Top Level Domain (ccTLD).

While some businesses have become innovative in their conduct, some other business owners are still relying on the old ways for their operations. The old ways of business management can be tough, taking longer hours, with many uncertainties and risks with the limited rewards .Fortunately, there are countless modern tools, application and software platforms available for running online businesses. For an online business, a domain name is required to give the business owner an identity on the global space. Putting one’s business online can provide a wider reach for the business, bringing the business and its benefits nearer to the customers.

To really be a successful business owner, it is necessary to embrace technology. To bring your business online, register a befitting domain name and put your business online.

For a Nigerian business owner, it is always advisable to register your .ng domain name, recognizing the need for Nigeria identity online on the cyberspace.  

Why is it good to register your .ng domain name now!

     Businesses within Nigeria with the .ng domain string are ranked first in the search engine optimization (SEO).

     It gives your clients a sense of reliability and reachability.

     It is affordable and conserves foreign exchange.


You can buy your .ng domain name from any of the NiRA Accredited Registrars via the link:


By Joshua James, a Student of Department of Mathematical Science & IT, B.Sc Computer Science & IT

Federal University, Dutsinma, Katsina State, Nigeria


Considering the growth of the Internet in Nigeria and the world in general, many organizations desire to develop their online presence. Therefore, they create and implement websites in pursuit of this. In a recent trip to the Nigeria Internet Registration Association (NiRA), the need for corporate organizations to implement and incorporate the use of the dot NG as part of their domain name was highlighted. In my little research for this article I found out that even Chinese whose names end with .ng are coming to NiRA for a .Ng domain name.

What is a domain name?

domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet. Domain names are formed by the rules and procedures of the Domain Name System (DNS). Any name registered in the DNS is a domain name. Domain name can also be thought of as a location where certain information or activities can be found. In general, a domain name represents an Internet Protocol (IP) resource, such as a personal computer used to access the Internet, a server computer hosting a website, or the website itself or any other service communicated via the Internet.

Domain names are organized in subordinate levels (sub domains) of the DNS root domain, which is nameless. The first-level set of domain names are the top-level domains (TLDs), including the generic Top Level Domains (gTLDs), such as the prominent domains .com, .info, .net, .edu, and .org, and the country code Top Level Domains (ccTLDs) of which our .ng falls into.

The .ng ccTLD            

 ng is the acronym assigned to Nigeria by the Internet Corporation for Assigned Names and Numbers (ICANN). As such we can say that .ng is the Flag of Nigeria & its unique identity on the cyberspace. Furthermore, the birth of NiRA by NITDA has helped to put the Nigerian “FLAG” on the Internet. Every true Nigerian business in the Government sector or in private sector is expected to switch their domain names to the .ng and fly the flag of Nigeria in cyberspace.

The benefits

The benefits are many and include:

  • Security: increases the confidence of people doing business with you as a Nigerian organization.
  • Reduction of capital flight.
  • Opportunity to brand online your products, services, brand, etc
  • Revenue generation.
  • Promoting local content and creating employment opportunities for entrepreneurs.
  • Gives room for simplicity: Allows you to maintain a short and easy way to remember domain names.
  • Higher Ranking on Search Engines i.e.
  • Develop Nigeria's ICT infrastructure.

In Conclusion

In a nutshell, Nigeria Internet Registration Association (NiRA) has renewed its bid to ensure more Nigerians and organizations register and host their online presence on the .ng domain platform, which is our unique identity in the cyberspace. Are you proud of being called a Nigerian?  Increase our global presence in the cyberspace by using the .ng domain name. Let us enforce the “get your .ng domain name” campaign so as to advertise our uniqueness. 

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