As we wrap up another year of digital transformation in Nigeria, the latest Domain Statistics Report for December highlights a significant trend: Nigerians and local businesses are increasingly securing their online identities with the .ng domain1.
The December figures reflect a robust commitment to the local internet ecosystem, showing that even as the year winds down, the momentum for digital presence remains strong2.
December by the Numbers: Growth and Sustainability
The data for December reveals a healthy balance between new entrants into the digital space and existing users maintaining their online presence3.
- New Registrations: A total of 10,047 new domains were registered during the month, showcasing a strong “new year, new goals” mindset among entrepreneurs and organizations4.
- Renewals: 5,816 domains were renewed, indicating that established brands continue to see the value and trust associated with the .ng extension5.
Breaking Down the Adoption Trends
The report highlights a clear preference in how different segments of the market choose to identify themselves online6.
| Category | Registrations | Renewals |
| 2nd Level (.ng) | 1,693 | 1,928 |
| 3rd Level (e.g., .com.ng, .org.ng) | 8,354 | 3,888 |
| Total | 10,047 | 5,816 |
The Popularity of 3rd Level Domains
The 3rd level domains (such as .com.ng or .org.ng) continue to be the primary driver of growth, accounting for 8,354 new registrations in December. This trend suggests that startups, SMEs, and individuals find these extensions highly accessible and effective for establishing a localized digital footprint.
Premium Branding with 2nd Level Domains
While 3rd level domains lead in volume, the 2nd level domains (direct .ng) show a high level of stickiness. Interestingly, renewals for 2nd level domains (1,928) exceeded new registrations (1,693) for the month, suggesting that corporate entities and premium brands prioritize retaining these high-value digital assets.
Looking Ahead
The surge to over 10,000 new registrations in a single month is a testament to the growing confidence in Nigeria’s digital economy. As we move into the new year, the .ng domain remains more than just an address, it is a symbol of Nigerian pride and a gateway to the global marketplace.