Google has always taken Internet security and Hyper Text Transfer Protocol Secure (HTTPS) seriously by advocating that sites adopt HTTPS encryption. Currently all Hyper Text Transfer Protocol (HTTP) sites are not marked as “not sure”. HTTPS is a secure version of HTTP, the protocol over which data is sent between a browser and a website. The “S” at the end of HTTPS, stands for Secure, meaning all exchange of data/information between the browser and the website is encrypted.
As announced in February 2018 by Google, with the release of Chrome 68 in July 2018, Chrome will mark all HTTP sites as “not secure”. This is explained below with the example of a website “www. example.com”,
Google desires to provide visitors to websites with the most secure browsing experience and application developers are adapting to HTTPS to make the websites safer. When users to a website feel safe, they are more likely to visit that website again to utilize the services on offer. Secured connections for an eCommerce website is very important to boost visitors’ confidence. Statistics have shown the adaption to HTTPS websites is on the increase. A better and safer user experience equals a more satisfied user base.
It has also been observed that websites with https connection receives higher ranking from Google as opposed to the standard HTTP connection.
It is advised that your website uses the HTTPS connection to maintain its credibility and avoid the “NOT SECURE” warning sign that Chrome would put on websites not using HTTPS.
Adequate instructions for developers on how to migrate websites with HTTP to HTTPS are abound and many developers are utilizing this option to secure their websites.
Do not forget that Internet Users feel more secure when connecting to a website with HTTPS connection.