With blogging, you are creating contents and sharing same online. You need a blog to create awareness of your business, service, and products. With your blog, you can make the difference. You can make use of the business of blogging to earn a generous income. A blog is popular based on its relevance and consistency to its audience. There would be growth in its audience base and increase in followers. An interesting and popular blog would have a long list of advertisers and sponsored posts. The owner of that blog can be guaranteed of high income yield from the opportunities that are abound.
Your blog must stand out and be recognized by readers and sponsors. You want to reach out and attract the relevant audience. Blogging is a means of connecting with existing and new clients. There are basic rules/strategies to adopt to make your blog relevant.
You need a domain name and a platform. The relevance and popularity of a blog can be determined by the choice of the domain name and Web application platform. The blog domain name must be simple, available, memorable that is easy to remember and relevant to the blog target. Choosing the best blogging platform as a beginner could be a tough choice since there are several different blogging platforms. The choice of your blogging platform is a business decision.
Based on your brand, services, and products, you need to focus on your desired audience. Carve out that niche and maintain it. You need to understand the interest of your relevant audience, how to reach them and the reason why you are trying to reach them. You need to satisfy the interest needs of your target audience.
You must connect your blog to the social media. You have to create a social media handle to ensure all your postings are shared online. Be as passionate as possible with your posts. Your audience must relate to your blogs.
You must be posting relevant and interesting content regularly and consistently. You must provide content relevant to the space that’s interesting to your audience. It could be a trending issue that has taken its toll on the society
The above strategies will attract the audience and traffic to your blog. This will provide opportunities for you to apply for some online paid adverts such as Google AdSense and Sponsored post.
If you are interested in learning more about blogging, NiRA is organizing a blogger summit which is scheduled for Thursday 18th October 2018. Registration is still open via the link https://nira.org.ng/blogger