Nigeria Internet Registration Association (NiRA)

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Choosing the Perfect Domain Name for your business

Choosing the right domain name for your business is a big decision in the thought process of starting an online business, the domain name being the foundation for your online identity. As we all know, choosing the right domain name can determine the success of your online business, especially considering that people will need to remember the name and type it accurately on their browser. On the online world, your domain name is a branding tool. There are many factors to consider when choosing the perfect domain name.

Target Audience: Register a domain name under any of the SLD of the .ng ccTLD, depending on the type of business and target audience. Check for availability of the name from the .ng WHOIS

Choose a domain that’s easy to remember: The public will find your website URL on flyers, newsletters, search queries, and other websites so making the domain name memorable is key.

Memorable domain names are often short, clever, and avoid trendy humor, hyphens or numbers. The longer or more complicated the domain name, the less likely it will be remembered. Think of catchy, unique and memorable domain name that people can easily relate to.

Do a quick analysis of your favorite domain names and see what makes them stand out, and incorporate those elements you like into your own business domain name.

Choose a brandable name: Brandable means that when you see or hear the domain, it sounds like a brand. By looking at your domain name your visitors should be able to accurately guess your type of business, that has a name that reinforces the concept of the contents of the website. This doesn’t mean you need to spell out exactly what your business does with a list of keywords. It simply means the name should be able to capture the essence of what your business.

Choose a name void of copyright issues: Choose a domain name that will not be associated with a trademark or trade name, a name that is not associated with negative public opinion such geo-names, profane names etc., and a name that does not have double meaning, a name that will not have a negative meaning in another language, etc. 

Double-check social media, too. You want to make sure any relevant social media handles are still available. This will help you build brand consistency and make it that much easier for your visitors to find your business on social media.


Once you have decided on the memorable, smart and brandable domain name, log on to NiRA website and choose from the list of NiRA Accredited Registrars, and log onto their platform to register the domain name of your choice. Along with the domain registration services, all NiRA Accredited Registrars offer various services.

NiRA 10th AGM Highlights 

The Nigeria Internet Registration Association (NiRA) held its 10th Annual General Meeting (AGM) on Monday 30th April, 2018 at the NiRA Office Complex, 8 Funsho Williams Avenue, Iponri, Surulere, Lagos. The AGM was well attended by NiRA Members, Stakeholders, Observers and the Press.

The primary purpose of the AGM was for the NiRA Executive Board of Directors, to give account of the 2017 activities and the business plan for financial year 2018 of the Association to members and the stakeholders.

Reverend Sunday Folayan, the NiRA President reported on the growth in the number of .ng domain name registrations and the adopted price charter, which is based on domain registration landmarks at the second level. All NiRA activities seek to create awareness of the Nigerian online identity. The price charter seeks to progressively reduce the price of the .ng domain name based on the number of active 2nd level .ng domain names.

NiRA Plans to hold an electronic general meeting within the next three months to elect a member, to fill the void on its Executive Board of Directors.

The Workings of Domain Names

When a domain name is typed into a universal resource locator (URL) space of a browser, what happens might seems like a magic, because you may have wondered how after typing in a few characters, a website suddenly appears. Really, what transpired at the backend is more than magic, it is the Domain Name System (DNS) technology at work.

If you ever wondered how domains work, or what really goes on behind the scenes? Read on!

What Is a Domain Name?

A domain name is a unique identity in the cyberspace, a registered presence on the Internet. The content that makes up your website (photos, blog posts, font files, etc.) are your website files. These website files are hosted on servers and these servers are only recognized by IP addresses. Your IP address will be a string of numbers. Your IP address is an identification number that allows one computer to communicate with other over the internet.

The introduction of Domain Name System (DNS) brings about an intermediary called a Domain Name. A set of DNS servers act like a phone book that connects IP addresses to domain names. The role of a DNS is to make browsing on the Internet much easier by pointing your domain name to a specific IP address.

Instead of having to type in an IP address whenever you want to access a website, all you have to do is type in the domain name. In other words, a domain name is a more memorable version of your IP address. Just like what you normally do when you search for telephone contact of your family and friends on a phone against their names when the need to make a call arises.

Every domain name is composed of the Top Level Domain (TLD) and other sub levels. Beyond the Top Level Domain, The other levels are hierarchical classifications of the domains, based on convenience. The hierarchy is interpreted from right to left and the levels are separated by dots. The complete name, having all the levels is called the Fully Qualified Domain Name (FQDN).

What Is a Top Level Domain (TLD)?

Top Level Domains (TLDs) are the highest level of domain names. There are a variety of TLDs available and the one you choose depends upon your style of site and business. For instance, .ng is a country code Top-Level Domain (ccTLD). It is more beneficial, to register a .ng domain name if your target audience reside in Nigeria because .ng has a higher rank on search engines for information pertaining to Nigeria.

NIRA is moving. From the 1st Premium Auction to the 2018 AGM

We can now say with confidence that the first .ng premium domain name auction concluded successfully because the winners have all paid what they bidded for the premium domain names. We auctioned 5 premium names and the bids were all successful.

Though we had envisaged more participation from members of the public, the activities of those who participated in the bidding process was quite interesting. We have learnt a lot from this Auction, and will certainly improve on the experience when next we put names up for Auction.

The nomination process for the 2018 .ng Awards is still ongoing. The time period for nominations has been extended to midnight of Monday 30th April, 2018, to allow the active participation of the public and accommodate more nominations. Please nominate individuals and organizations who are worthy of the awards, based on laid down criteria. Visit the Awards nomination platform “” to do so. All nominations must have .ng domains and the domain names must have been registered and active for at least 6 months.

The 2018 .ng Awards would hold on the 6th of July 2018. Plan to be there. It will be an experience.

NIRA is a stakeholder led organization that thrives on its membership for the formulation of its policies and directions. There is no better reason to become a member of NIRA, than the need to influence the policies that guide the running of the ccTLD. If you are not yet a member, we welcome you, your friends and your associates to join us by completing the membership application form, available at

Finally, The 10th Annual General Meeting (AGM) of our Association will hold at 11:00am on Monday 30th April 2018, at the NiRA Office Complex, 8 Funsho Williams Avenue, Iponri, Surulere.

At the 10th AGM, i will lead the Executive Board of Directors to present and discuss our scorecard for the last one year. NiRA remains the second fastest growing ccTLD Registry in Africa and this should be of no surprise to all, taking into account all activities carried out in 2017 by NiRA to create awareness and showcase the .ng brand. Just review the statistics of the growth in registrations in the latter part of this newsletter, to appreciate the progress made so far.

I look forward to welcoming you all to the AGM either as a member, or as an observer.

I remain at your service.


Rev’d Sunday Folayan

President, NIRA Executive Board

.NG Domain Name Active Domains as at 31st March 2018

The monthly rate of growth of the domain name registrations is encouraging. In March 2018, there were 7,319 newly registered domain names as against the 6,797 registrations done at the same time in 2017. Altogether, there were 89,009 active domain names at the third level and another 19,590 active domain names at the second level, making a total of 108,599 active domains all together.